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COVENTRY UNIVERSITY DEGREE SHOW
ALEXANDRA MITCHELL
ILLUSTRATION
TYPOGRAPHY
PACKAGING
ADVERTISING
PRIORITY STUDENT DELIVERY
CONTACT DETIALS:
email: Mitchell4717@gmail.com
phone number: +44 7551406983
INSTAGRAM: kleine.lexxi
LINKEDIN: kleinelexxi
ABOUT:
As a multimedia designer, I value the process of discovery through experimenting with different mediums and exploring creative methods. I work hard to bring my creations into existence. In the future I hope to work alongside people who inspire me and connect with others from across the design spectrum.
MOST USED COLOUR
#b1b5fc
Blue Pattern
favourite font: Cyrene
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    PENGUIN BOOK COVER CONCEPT
    Description Label
    This book is on the topic of climate change and how people carry on with their lives in a bubble of false security. This concept focuses on the emotional themes like feeling lost, small and isolated but there is still a glimmer of hope in the hearts of people who take action.
  • 'WITH LOVE,' INSTILLATION CONCEPT
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    Description Label
    A typographic exploration into the nostalgic feeling of happening upon something once forgotten.Using the messages taken from the original transcript of a BBC shortcuts episode titled ‘postcards’, this installation uses paper lamps to imitate the warm welcome of home and uses light, shadows and wax as type mediums.
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    EDGARD & COOPER WEB CONCEPT
    Description Label
    A ‘wellness’ campaign, that utilises existing customers to increase cat food awareness through monthly themed photography competitions, a gallery ‘wall-of-fame’ for winners and DIY gifts to bring cats and their owners closer through mutual appreciation. Here is the UI design for the online gallery space and the customer loyalty and rewards tracker.
  • BHF 'FOOD4THOUGHT' CAMPAIGN
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    Description Label
    Reworked ad campaign concept for the British heart foundation to increase awareness of childhood obesity and the sheer number of hidden sugars, oil and chocolate we unconsciously consume. Through putting things into perspective and give the audience something to think about and influence them to rethink what they consume.
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    ORIGINAL TYPEFACE DESIGN
    Description Label
    An original typeface inspired by a 15 second observational sketch. This mono-typeface takes key characteristics from the observation and translates them into a type form. This is a decorative sans-serif typeface that utilises distinct angular lines in contrast with a light textured body that creates a defined yet subtle silhouette.
  • SPOTIFY MOBILE UI CONCEPT
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    Description Label
    D&AD Spotify mobile UI/UX Geolocation Map feature that allows for users to discover more, collaborate with and share language, culture and content. Encouraging users to create more native content, and fill their archive with new music from across the globe.