Branding Post Mark ColourPackaging Post Mark ColourAdvertising Post Mark Colour
COVENTRY UNIVERSITY DEGREE SHOW
JOSEPH METCALFE
BRANDING
ADVERTISing
PACKAGING
PRIORITY STUDENT DELIVERY
CONTACT DETIALS:
email: design@josephmetcalfe.co.uk
phone number: +44 7586757267
BEHANCE: JOSEPHMETCALFE
LINKEDIN: joseph-metcalfe-b8583520a
ABOUT:
Hello, I have a passion for brand identity and packaging, with an interest in typography. I have a keen eye, attention to detail, and am self-motivated. I work well with others and am looking forward to working in a collaborative design environment. I’ve become captivated by the constant learning and improvement of my craft.
MOST USED COLOUR
#f28322
Pink Pattern
favourite font: Gotham
  • brown tape
    BRANDED HOTEL RECEPTION
    Description Label
    This was the reception for my hotel "happy place", with the rising levels of depression and uncertainty of the current times, this hotel was made to give the customers a happy place to escape the worries of the world. The hotel aims to give the customer, a sense of happiness and enjoyment.
  • HOTEL WELCOME BOX
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    Description Label
    This packaging is a welcome box for customers to receive upon entry to their hotel room, the focus of the packaging was to react with its subject and to create humour and laughter through the upbeat and colourful style.
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    SOCIAL MEDIA PROMOTION
    Description Label
    For this campaign, I was tasked with raising awareness of the release of 3 new JUST water flavours. The packaging is a unique renewable cartoon, which is more environmentally friendly compared to plastic, this became my distinct selling point for the campaign.
  • OBESITY AWARENESS CAMPAIGN
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    Description Label
    This was my NHS campaign to raise awareness for obesity, by informing consumers of the health risks and to be more mindful and informed about the nutrition in their food. The campaign used hard-hitting facts with bold and colourful visuals to create a powerful message to be remembered.
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    BRAND COMPETITION PAGE
    Description Label
    Pawsome builds is a campaign to reuse the cardboard box the pet food is delivered in, to create a stylish homemade cat house. With a competition alongside to create more challenge and engagement with the campaign and to build a community. These designs are the webpage and Instagram posts.
  • MEXICAN RESTAURANT MENU
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    Description Label
    Taco Loca is a colourful Mexican restaurant that likes to play on the crazy side of food. It is food to brighten up your mood and your day. For the menu, it had to maintain the crazy personality and bright colours.